AI Search Engine and Chatbot Optimization

AI search engines and chatbots such as Chat GPT, Perplexity, and Google's AI Overview have seamlessly integrated into daily user experiences. According to Accenture, 39% of individuals aged 18-34 prefer conversational AI responses over standard web searches. This shift presents businesses with new opportunities to drive traffic and conversions.​

Generative Engine Optimization (GEO) is an emerging field in digital marketing that focuses on tailoring content to be favored by AI models when generating responses to user queries.

 

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Scope of GEO AI Service

We align business objectives with the evolving landscape of search engines and chatbots, initiating with workshops and strategy development, and extending to ongoing collaboration, training, and reporting.

AI-Ready Strategy

A holistic approach that identifies development directions for your website based on success factors in Chat GPT, AI Overview, and traditional Google search. 

Read more: https://www.agencjawhites.pl/en/ai-ready-strategy 

Ongoing Support and Consultations

Monthly assistance from dedicated specialists in SEO, Content Marketing, Social Media, and R&D, ensuring the execution of the outlined strategy and achievement of business goals.

 Monitoring and Reporting

Regular monitoring of brand exposure and conversion generation in platforms like Chat GPT and AI Overview. We provide benchmarks, analyses, best practices, and industry success factors.

Training and Workshops

Staying abreast of AI developments, we transform insights into competitive advantages for our clients. We educate and deliver value not only through results but also by enhancing competencies.

Benefits of Generative Engine Optimization services

Key advantages of our service include:

01.Enhanced understanding of AI's impact

Gain insights into how generative AI influences your industry and business. Identify elements that determine visibility in search results and Chat GPT, and receive a strategy that we will assist you in implementing.

02.Increased brand and website exposure in ChatGPT

Utilizing our proprietary tool, White Dog, we identify ranking factors affecting sources featured in chatbot-generated responses.

03.More referral traffic

Greater brand visibility translates to increased opportunities for generating additional referral traffic.

04.Conversions growth

New information sources like Chat GPT and Perplexity introduce potential new audiences interested in conversions.

 

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GEO services implementation steps

Client Workshop

Understanding the business context

Conducting an in-depth study of the client's business specifics and the broader industry context allows us to tailor solutions to unique needs and challenges.

Let's talk

Success Factors in AIO, Chat GPT, and Google

Contextual analyses

Researching Google search, Chat GPT, Perplexity, and AI Overview forms the foundation for developing content, technical, link-building, and PR recommendations.

Porozmawiajmy

Strategy and White Dog Analyses

Data collection and information gathering

Utilizing advanced tools for comprehensive and unique analyses

Let's talk

Spotkanie strategiczne

Zderzenie biznesu z wynikami

Prezentacja kluczowych wniosków z przeprowadzonych analiz oraz opracowanie planu dotyczącego dalszych działań i stałej współpracy.

Porozmawiajmy

Action timeline

Implementation Roadmap

Creating a detailed timeline outlining the steps necessary to execute the strategy effectively.

Let's talk

Execution and Ongoing Support

Ongoing

Implementing the strategy with ongoing support, adapting to changes, and providing regular updates to achieve desired outcomes.

Porozmawiajmy

Understanding the business context

Conducting an in-depth study of the client's business specifics and the broader industry context allows us to tailor solutions to unique needs and challenges.

Let's talk

Contextual analyses

Researching Google search, Chat GPT, Perplexity, and AI Overview forms the foundation for developing content, technical, link-building, and PR recommendations.

Porozmawiajmy

Data collection and information gathering

Utilizing advanced tools for comprehensive and unique analyses

Let's talk

Zderzenie biznesu z wynikami

Prezentacja kluczowych wniosków z przeprowadzonych analiz oraz opracowanie planu dotyczącego dalszych działań i stałej współpracy.

Porozmawiajmy

Implementation Roadmap

Creating a detailed timeline outlining the steps necessary to execute the strategy effectively.

Let's talk

Ongoing

Implementing the strategy with ongoing support, adapting to changes, and providing regular updates to achieve desired outcomes.

Porozmawiajmy

Czym jest strategia GEO?

Strategia GEO, czyli komlpleksowe rekomendacje do prowadzenia działań z zakresu GEO (Generative Engine Optimization) to kompleksowa analiza rozwoju widoczności serwisu, marki i generowania ruchu oraz konwersji w wyszukiwarkach opartych o AI. Celem strategii AI-ready jest wsparcie serwisów monetyzujących ruch z Search do zmian, które wynikają z rozwoju popularności Open AI, AI Overview, Perplexity czy Binga, atakże wyznaczenie kierunków rozwoju.

Identyfikacja czynników sukcesu

W ramach strategii AI-ready przeprowadzamy dogłębną analizę czynników, które decydują o sukcesie w wyszukiwarkach opartych na AI. Badamy, jakie elementy treści, struktury i autorytetu domeny są najwyżej cenione przez algorytmy AI. Identyfikujemy konkurentów w rozumieniu wyszukiwarki, a także szanse i zagrożenia w rozwoju widoczności. Analiza przeprowadzana jest autorskimi narzędziami opartmi o Machine Learning.

Wskazanie możliwości optymalizacji serwisu

Strategia AI-ready obejmuje szczegółowy audyt Twojego serwisu pod kątem semantyki i aspektów technicznych. Analizujemy powiązanie semantyczne treści, eksperckość i autorytet domeny, ale także szansę na pozyskiwanie ruchu z featured snippet. Na podstawie tej analizy przedstawiamy konkretne rekomendacje z określeniem ram czasowych, zakresów odpowiedzialności oraz niezbędnych zasobów.

Analiza konkurencji

W erze AI, tradycyjne pojęcie konkurencji w SEO ewoluuje. Przeprowadzamy dogłębną analizę, aby zidentyfikować, które serwisy i źródła informacji są uznawane przez AI za autorytatywne w Twojej branży. Badamy, jakie cechy tych serwisów sprawiają, że są one preferowane przez algorytmy AI. Dzięki temu możemy wytypować nie tylko zagrożenia, ale również szanse.

Określenie priorytetowych działań

Na podstawie zebranych danych i analiz, strategia AI-ready dostarcza jasno określony plan działania. Rekomendacje odnoszą się bezpośrednio do domeny, jej aspektów contentowych i technicznych, ale także do działań optymalizacyjnych na w serwisach Social Media jak Linkedin, YouTube czy Reddit, których udział w wyszukiwarkach AI-first jest coraz większy.

AI search engine and chatbots optimization for industries

 

We offer comprehensive preparation of your B2C and B2B services in popular industries and segments such as:

01.Construction industry

02.Pharmaceutical industry

03.Technology and Software House industry

04.Beauty and medical industry

 

Inquire about an AI-Ready Strategy
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[Report] From SEO to GEO: The Revolution That Will Change the Rules of Digital Marketing

SEO vs. GEO

GEO is not merely an extension of SEO but a completely new approach to optimizing online presence in the AI era.

Differences Between GEO and SEO:

Broader scope: GEO encompasses a much wider range of activities than traditional SEO. While SEO focuses primarily on optimization for Google search, GEO also considers AI Overview, Perplexity, Gemini, and traditional Google search.


Brand exposure: GEO places significant emphasis on brand exposure, extending beyond typical SEO activities. The goal is to build brand recognition and authority in AIO, search results, and social media platforms.​

Content for conversations: GEO focuses on creating content that is more suitable for conversations and interactions, which is crucial in the era of AI and voice assistants.​

Social Media and User-Generated Content: GEO considers the impact of social media and user-generated content, aspects that traditional SEO often overlooks or treats as less significant.​

Holistic approach: GEO presents a more comprehensive approach to online presence, integrating various aspects of digital marketing, whereas SEO is more concentrated on search engine optimization.​

Adaptation to AI: GEO is better suited for optimization concerning artificial intelligence and generative search engines, which is becoming increasingly important as technology advances.

Inquire about a GEO-Ready Strategy
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What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

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Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

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Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

4-Nov-19-2021-12-03-25-37-PM

Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

4-Nov-19-2021-12-03-25-37-PM

Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

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Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

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Justyna Dzikowska

Head of Content, Divante

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We had many great upskilling sessions by Whites, covering relevant and trending topics in Social Media Marketing. The upskillings are always well organized and full of interesting content with real-life examples. Those sessions by Whites bring additional value and help to further develop digital marketing knowledge in our community.

www_zdjęcia testimoniale

Kristina Golovkina

Senior Digital Specialist CEE, Henkel

Proprietary tools utilized in GEO services?

White Dog

White Dog is an advanced analytical tool that leverages machine learning to identify over 200 key success factors influencing rankings in Google search results, AI Overview, Chat GPT, and Perplexity.​


It enebles:

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Semantic proximity analysis

This tool utilizes advanced natural language processing (NLP) algorithms to perform semantic analysis of content. It enables:​

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Phrase significance analysis

This process involves generating recommendations based on comprehensive natural language processing (NLP) analyses of phrases present on a website. The analysis encompasses:​

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Marta Drożdż

International Business Owner