Machine learning data analysis

We collect, connect and segment large volumes of data from multiple sources. On their basis, you get precise business recommendations. Discover their optimization and sales potential.

If you find challenges in using the full potential of marketing and business data - due to their volume, different sources, problems with data aggregation, merging or visualization - use the know-how of data science experts. Discover insights hidden in statistics, reports from multiple sources, CRM data and analytical tools. In the analysis, we use proprietary technology based on machine learning, reverse engineering and NLP (Natural Language Processing) mechanisms.

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SEO market analysis with reverse engineering

Become a leader in organic visibility in your industry thanks to SEO recommendations based on an in-depth analysis of your competitors' strategies on Google.

Find key ranking factors to stay ahead of the market leaders. Analyze your competitiveness, find development areas and low-hanging fruits, and keep high ROI and SEO conversion. In the analysis, we use reverse engineering and NLP (Natural Language Processing) mechanisms, based on big data.

An example of the scope of the research for our client:

  • 10,000 analyzed keywords.

  • 64 GB of source code data.

  • over 100 potential ranking factors.

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Onsite content analysis with Natural Language Processing

Increase your website visibility faster and more efficiently thanks to technology that precisely analyzes the quality and value of thousands of articles and descriptions on the website.

Find out if the content on your website is working towards its top position in the search engine. See key areas for quick optimization and repair: removing duplicate content, thematic grouping, contextual product linking. Receive recommendations resulting from research by data science experts based on NLP (Natural Language Processing) and machine learning text & image classification models, which allow for intelligent automation of content analysis on the website.

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E-commerce product category analysis with machine learning

Discover the sales and optimization potential of e-commerce.

Find out by which product categories you earn and win over the competition. Receive in-depth e-commerce analysis powered by data science technologies.

 

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ROI analysis from content

Increase the effectiveness of content that you publish in multiple channel at the same time. Measure their impact on sales with a common measure.

Find out how many conversions you will achieve by planning different content in many places at the same time. Use the know-how of data science, content and SEO experts enhanced by proprietary technology that takes into account:

  • the impact of seasonality and the impact of time from publication on conversion decisions;

  • synergistic work of content, i.e. the impact of content consumption in one channel on consumption and interaction in other channels;

  • external variables, thus minimizing their negative impact on conversion estimation.

    Use our analyzes to create effective publishing plans, forecast content effectiveness, determine the share of content in individual channels in conversion and the degree of synergy between them. Get advantage of the only tool on the market that checks the effectiveness of content every day, i.e. the number of conversions your content will achieve for the next 14 days.

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Anti-fraud analytics

Detect frauds more effectively.

Trust your affiliate partners...but control the quality of their work. Rely on the automation of anti-fraud activities in real-time. Use modern algorithms based on machine learning, including deep learning.

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Process automation

Get more time and resources for development

Optimize, streamline and accelerate repetitive and time-consuming tasks and processes. Take advantage of the possibilities of automation. Gain more time and resources for the development of the company, thanks to proprietary tools or custom automation of the data science department.

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Custom business analytics

Data science business analyzes that solves problems and supports the achievement of goals.

We conduct research projects combining data science and marketing, incl. co-financed by a grant from the National Center for Research and Development. We create our own analytical tools. We use technology and knowledge in the field of intelligent algorithms and data to solve your problems and achieve your goals.

SET A MEETING

We collect, connect and segment large volumes of data from multiple sources. On their basis, you get precise business recommendations. Discover their optimization and sales potential.

If you find challenges in using the full potential of marketing and business data - due to their volume, different sources, problems with data aggregation, merging or visualization - use the know-how of data science experts. Discover insights hidden in statistics, reports from multiple sources, CRM data and analytical tools. In the analysis, we use proprietary technology based on machine learning, reverse engineering and NLP (Natural Language Processing) mechanisms.

SET A MEETING

Become a leader in organic visibility in your industry thanks to SEO recommendations based on an in-depth analysis of your competitors' strategies on Google.

Find key ranking factors to stay ahead of the market leaders. Analyze your competitiveness, find development areas and low-hanging fruits, and keep high ROI and SEO conversion. In the analysis, we use reverse engineering and NLP (Natural Language Processing) mechanisms, based on big data.

An example of the scope of the research for our client:

  • 10,000 analyzed keywords.

  • 64 GB of source code data.

  • over 100 potential ranking factors.

SET A MEETING

Increase your website visibility faster and more efficiently thanks to technology that precisely analyzes the quality and value of thousands of articles and descriptions on the website.

Find out if the content on your website is working towards its top position in the search engine. See key areas for quick optimization and repair: removing duplicate content, thematic grouping, contextual product linking. Receive recommendations resulting from research by data science experts based on NLP (Natural Language Processing) and machine learning text & image classification models, which allow for intelligent automation of content analysis on the website.

SET A MEETING

Discover the sales and optimization potential of e-commerce.

Find out by which product categories you earn and win over the competition. Receive in-depth e-commerce analysis powered by data science technologies.

 

SET A MEETING

Increase the effectiveness of content that you publish in multiple channel at the same time. Measure their impact on sales with a common measure.

Find out how many conversions you will achieve by planning different content in many places at the same time. Use the know-how of data science, content and SEO experts enhanced by proprietary technology that takes into account:

  • the impact of seasonality and the impact of time from publication on conversion decisions;

  • synergistic work of content, i.e. the impact of content consumption in one channel on consumption and interaction in other channels;

  • external variables, thus minimizing their negative impact on conversion estimation.

    Use our analyzes to create effective publishing plans, forecast content effectiveness, determine the share of content in individual channels in conversion and the degree of synergy between them. Get advantage of the only tool on the market that checks the effectiveness of content every day, i.e. the number of conversions your content will achieve for the next 14 days.

SET A MEETING

Detect frauds more effectively.

Trust your affiliate partners...but control the quality of their work. Rely on the automation of anti-fraud activities in real-time. Use modern algorithms based on machine learning, including deep learning.

SET A MEETING

Get more time and resources for development

Optimize, streamline and accelerate repetitive and time-consuming tasks and processes. Take advantage of the possibilities of automation. Gain more time and resources for the development of the company, thanks to proprietary tools or custom automation of the data science department.

SET A MEETING

Data science business analyzes that solves problems and supports the achievement of goals.

We conduct research projects combining data science and marketing, incl. co-financed by a grant from the National Center for Research and Development. We create our own analytical tools. We use technology and knowledge in the field of intelligent algorithms and data to solve your problems and achieve your goals.

SET A MEETING

Companies growing with our various specialists 

Digital marketing is based on data and technology

“All the tools and solutions we create have roots in the needs of specialists and clients. Thanks to technology, we solve their problems and improve their work. Often, process optimization, analysis of complex, extensive data volumes would not be physically possible without intelligent automation. And also without data science specialists who set its direction ”.

- Agnieszka Zawadzka, Head of Research & Development, Whites

At Whites, we respond to the needs of modern marketing, using the knowledge of NLP (Natural Language Processing). The BERT model, thanks to which the Google search engine understands the intentions of our queries is based on NLP. Data science specialists at Whites are constantly developing big data analysis tools. We use machine learning algorithms, including deep learning, for the most complex tasks.

Thanks to the innovative approach and development of the data science team, we are constantly improving the quality of SEO services, content marketing, performance marketing and the effectiveness of social media activities.

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researchdevelopmenteam

Big data analysis of the fashion market in New Zealand

Find out how proprietary AI and reverse engineering technology allowed us to discover the key factors that influence the organic movement in the fashion industry. Check how we analyzed New Zealand search results to build more effective SEO strategies.

E-commerce in New Zealand works differently than in other OECD countries. All because of the geographic location and relatively small population - 5 million people who live in an area similar to the territory of Great Britain. Large e-commerce platforms and services such as Amazon, eBay and Zalando have not yet entered the New Zealand market.

Despite this, due to the presence of local and Australian producers, the competition in the market is fierce.

Together with Pure SEO (an agency from New Zealand), our SEO experts performed a study with a proprietary tool based on machine learning algorithms.

We downloaded 50 desktop and 50 mobile Google search results each using universal Google search with New Zealand geolocation and English language interface. We analyzed 10,099 key phrases consisting of 1 to 6 words belonging to the clothing category and downloaded over 134 Gb of raw data.

Thanks to this, we discovered the precise factors influencing visibility in search results, traffic and revenues from an organic source in the New Zealand fashion market.

10099 key phrases analyzed from the clothing category

134 Gb of raw data

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What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

konrad-ciesiołkiewicz-orange

Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

konrad-ciesiołkiewicz-orange

Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

4-Nov-19-2021-12-03-25-37-PM

Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

4-Nov-19-2021-12-03-25-37-PM

Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

16-3

We have been cooperating with Whites since 2019, the agency is responsible for positioning and paid campaigns both in Poland and on foreign markets. We are satisfied with the cooperation and we are expanding it to new markets. Recently, together with Whites, we received 1st place in the semKRK competition in the e-commerce category.

16-3

Maciej Białek

President of the Management Board of Pixers

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

1530535178285

Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

1530535178285

Justyna Dzikowska

Head of Content, Divante

Research projects Whites

We conduct research projects combining data science and marketing, including co-financed by a grant from the National Center for Research and Development:

I. An analytical tool based on machine learning and big data for precise and effective SEO recommendations - a project worth PLN 7 million.

II. Intelligent system of marketing predictions, ROI and budget management using machine learning - a project worth PLN 6 million.

III. Proprietary research projects: own products and marketing tools that increase effectiveness of actions.

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Case study grafika pionowa 570x850 (3)

70% increase in conversion rate per month thanks to data-driven SEO

Find out how, thanks to big data analysis, we have increased the business value of Sporticos.com organic traffic within a month, increasing the conversion rate by 70%.

Sporticos is a website that provides users with football statistics, as well as the best types of results found on the internet. Together, we increased visibility in search results, traffic and revenues from organic on the British market within a month.

Changing the position of Sporticos for key phrases.
Thanks to an in-depth analysis using the proprietary big data SEO technology based on machine learning algorithms, we have received precise recommendations for website optimization.

Increase in organic traffic on the British market.
From the business perspective, it is a key market for the customer. That is why we focused on building visibility precisely there.

Increase in conversion rate by 0 70% and the number of conversions by 51%.
Optimizing the sporticos.com website had a direct impact on the above results.

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29-1

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