Brand communication strategy

Respond to customer needs consistently across multiple channels

Achieve results thanks to a well-thought-out brand communication strategy. Our experts will help define the recipient's needs, business goals and select the tools so that they work as effectively as possible. Tell us about your challenges. We have experience, the necessary know-how, and a committed team working in the data-driven marketing approach. In strategic projects, we use proprietary technology that allows us to automate or precisely analyze our own effectiveness, the activities of competitors or a specific industry.

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Content marketing strategy

Bet on content marketing that achieves your goals

Take no guesswork, base your content marketing strategy on the experience of specialists and data analysis. Your real advantages will be shown by the competition analysis using machine learning created by a team of data science, SEO and content marketing experts. Thanks to the joint work of content, SEO and performance teams, your content will start to achieve ambitious goals, regardless of whether they are brand reach, video broadcasting or selling products in e-commerce.

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Content Hub

Create a place where you can establish a relationship with your client

Content Hub (content website, content platform) is an independent medium belonging to the brand, which enables reaching the target group of customers and provides the best customer experience. We design, build and ensure the reach of content platforms to create a bond and trust among recipients, gain a place to promote products, generate leads or strengthen the purchasing intention as part of a sales funnel.

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Branded Content

Engage and evoke emotions through content and video in the media

Achieve strategic goals through expert articles, engaging content, storytelling and video. Let the content build a bond with the recipient and be remembered. Let yourself be distinguished from the competition also through the form of presentation. Measure the effectiveness of sponsored content and content partnerships.

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Visual & Video Content

Stand out from the competition. Win the race for customer attention

Take care of the brand's experience at every point of contact with the customer. Be ready to deliver content where audience engagement is greatest. Ensure quality and consistency in visual communication.

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Content 2 Commerce

Reduce the costs of acquiring customers ready to purchase

Create high-quality content for e-commerce with expert editors. Use Whites proprietary tools that draw from learning algorithms to analyze the ranking factors of the e-commerce industry on a specific market. Find out what factors determine the success of your competition and what decisions will bring you closer to increased sales. Estimate before publishing content. Conduct activities based on data-driven marketing.

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Influencer Marketing

Carry out effective cooperation with influencers

We will select platforms, people and message to the specifics of your brand to meet your goals. Together with influencers, you will reach your target group, get valuable content, increase your brand awareness and increase your sales. We will help you calculate conversion parameters, set goals for the team and spend the budget effectively.

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Public Relations

Effectively build the image of a brand or product

We create dedicated communication and content plans that help us reach the right media and people. Use the experience of digital marketing, social media and e-PR communication experts to change the image of your brand, services or products. Work with a leader with years of experience.

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Content marketingowa editorial staff

Outsource content creation to experts

Benefit from the editorial experience of over 100 people who will create high-quality content on any topic. Whites' content team has been producing, proofreading and publishing materials for many years. Create marketing, sales, expert and e-commerce content with us.

SET A MEETING

Respond to customer needs consistently across multiple channels

Achieve results thanks to a well-thought-out brand communication strategy. Our experts will help define the recipient's needs, business goals and select the tools so that they work as effectively as possible. Tell us about your challenges. We have experience, the necessary know-how, and a committed team working in the data-driven marketing approach. In strategic projects, we use proprietary technology that allows us to automate or precisely analyze our own effectiveness, the activities of competitors or a specific industry.

SET A MEETING

Bet on content marketing that achieves your goals

Take no guesswork, base your content marketing strategy on the experience of specialists and data analysis. Your real advantages will be shown by the competition analysis using machine learning created by a team of data science, SEO and content marketing experts. Thanks to the joint work of content, SEO and performance teams, your content will start to achieve ambitious goals, regardless of whether they are brand reach, video broadcasting or selling products in e-commerce.

SET A MEETING

Create a place where you can establish a relationship with your client

Content Hub (content website, content platform) is an independent medium belonging to the brand, which enables reaching the target group of customers and provides the best customer experience. We design, build and ensure the reach of content platforms to create a bond and trust among recipients, gain a place to promote products, generate leads or strengthen the purchasing intention as part of a sales funnel.

SET A MEETING

Engage and evoke emotions through content and video in the media

Achieve strategic goals through expert articles, engaging content, storytelling and video. Let the content build a bond with the recipient and be remembered. Let yourself be distinguished from the competition also through the form of presentation. Measure the effectiveness of sponsored content and content partnerships.

SET A MEETING

Stand out from the competition. Win the race for customer attention

Take care of the brand's experience at every point of contact with the customer. Be ready to deliver content where audience engagement is greatest. Ensure quality and consistency in visual communication.

SET A MEETING

Reduce the costs of acquiring customers ready to purchase

Create high-quality content for e-commerce with expert editors. Use Whites proprietary tools that draw from learning algorithms to analyze the ranking factors of the e-commerce industry on a specific market. Find out what factors determine the success of your competition and what decisions will bring you closer to increased sales. Estimate before publishing content. Conduct activities based on data-driven marketing.

SET A MEETING

Carry out effective cooperation with influencers

We will select platforms, people and message to the specifics of your brand to meet your goals. Together with influencers, you will reach your target group, get valuable content, increase your brand awareness and increase your sales. We will help you calculate conversion parameters, set goals for the team and spend the budget effectively.

SET A MEETING

Effectively build the image of a brand or product

We create dedicated communication and content plans that help us reach the right media and people. Use the experience of digital marketing, social media and e-PR communication experts to change the image of your brand, services or products. Work with a leader with years of experience.

SET A MEETING

Outsource content creation to experts

Benefit from the editorial experience of over 100 people who will create high-quality content on any topic. Whites' content team has been producing, proofreading and publishing materials for many years. Create marketing, sales, expert and e-commerce content with us.

SET A MEETING

Brands who trusted us with content marketing:

Effective marketing requires the ability to recognize needs, also in a team

"The most effective content is created if the teams that prepare it combine many competencies and are able to use this synergy. I am proud that this is how we work at Whites. A skillfully planned and conducted content marketing campaign achive goals: significantly increases brand recognition and multiply sales results, regardless of whether it is e-commerce, B2B services or traditional retail. "

- Natalia Jędrzejczyk, Content Marketing Business Owner

At Whites, content marketing, SEO, social media, performance experts, the creative department and authors together create a communication vision, set goals and ways to achieve them, already at the strategy stage.

Regardless of whether it is branded content, social video or content 2 commerce at Whites, we work using the strongest points of many teams and competencies...including data science. More and more of our projects are based on tools and methods that use technology, machine learning and big data algorithms. This greatly speeds up the work, and also brings specialists and clients the awareness that we are acting precisely, without guessing.

LET'S TALK
Natalia Jędrzejczyk

268% increase in traffic on Divante sales sites

Find out how we doubled the traffic from the USA, Great Britain and Germany in 15 months.

Together with Divante, an e-commerce technology provider, within 15 months we increased traffic on sales sites by 268% and doubled traffic from the USA, Great Britain and Germany. How did our cooperation go?

Increase in organic traffic in the following markets: USA, Great Britain, DACH. These are key markets for the client, which is why we focus on visibility in these countries.

Increase in traffic on sales pages.
Optimizing sales pages (services and products) has a direct impact on generating leads, and thus increasing sales, so this is an important aspect of cooperation.

Support in website migration.
This is a special project because it involved a change of domain and Divante branding. Our task was to ensure that the website was moved without loss of visibility on the web.

READ CASE STUDY
21-3

What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

konrad-ciesiołkiewicz-orange

Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

konrad-ciesiołkiewicz-orange

Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

4-Nov-19-2021-12-03-25-37-PM

Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

4-Nov-19-2021-12-03-25-37-PM

Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

16-3

We have been cooperating with Whites since 2019, the agency is responsible for positioning and paid campaigns both in Poland and on foreign markets. We are satisfied with the cooperation and we are expanding it to new markets. Recently, together with Whites, we received 1st place in the semKRK competition in the e-commerce category.

16-3

Maciej Białek

President of the Management Board of Pixers

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

1530535178285

Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

1530535178285

Justyna Dzikowska

Head of Content, Divante

Digital marketing that builds brand value and achieves business goals

The digital marketing strategy in the "Work on it" project is based on building awareness of the brand and products of Grupa Topex by reaching the segment of recipients interested in repairs or in need of tools. The way to do this is SEO and content marketing, which is shown to recipients when they are most interested in the topic - i.e. they are looking for solutions, advice or a specific product.

The purpose of marketing activities is to sell. Therefore, such a strategy assumes actions at all stages of the purchase funnel. From building awareness, to interest in the topic, referring to the product catalog, to remarketing products in paid campaigns and closing sales.

EFFECTS

  • 50,000 sessions per month on the grupatopex.com platform.

  • Increase: from 100 to 4,000 phrases in TOP10 Google search engine.

  • Increase: from 50 to 1000 phrases in TOP3 Google search engine.

  • SEM campaign ROAS 789%.

  • Open Rate of newsletters at 40%.

  • Click Rate (CTR) of newsletters up to 8%.

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Let's talk if you need to plan and implement a content marketing strategy