Performance Campaign Strategy

We research, plan, and estimate - you reach your customers

Our activities are based on the knowledge of who your customers are, where to find them and how to find them most effectively. We add industry analysis and expert know-how in the field of the largest advertising platforms, integrating everything with your company's marketing ecosystem.
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Google Ad Campaigns

From search engine campaigns to outreach activities

In-depth expert knowledge and well-thought-out strategy are crucial for winning the race for a client. Build effective marketing activities using Google Ads or increase the effectiveness of your current campaigns.

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Social Media Campaigns

Paid activities from Facebook and LinkedIn, through Twitter, to YouTube

Build your brand awareness on social media. Create and maintain relationships with customers. Get new customers and generate direct sales. Build a social media presence with an experienced partner.

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E-Commerce Campaigns

Lead effective sales activities

In our activities, we combine a precise strategy with proven, unique expertise. Together, let's take care of the conversion and return of users in e-commerce.

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International Campaigns

Your brand campaigns anywhere in the world

Increase brand recognition, sales and customer loyalty in the market of your choice. 

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Advertising Account Auditing

Achieve better results for paid campaigns

Discover necessary changes and improvements from our analysis of the performance of your advertising account and campaigns. Get the most out of your advertising potential.

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Consulting Support

Reliable and knowledgeable support

Learn how to effectively lead and optimize paid activities. Find out how to get the most out of your campaigns with the help of experts.
BOOK A MEETING
We research, plan, and estimate - you reach your customers

Our activities are based on the knowledge of who your customers are, where to find them and how to find them most effectively. We add industry analysis and expert know-how in the field of the largest advertising platforms, integrating everything with your company's marketing ecosystem.
BOOK A MEETING

From search engine campaigns to outreach activities

In-depth expert knowledge and well-thought-out strategy are crucial for winning the race for a client. Build effective marketing activities using Google Ads or increase the effectiveness of your current campaigns.

BOOK A MEETING

Paid activities from Facebook and LinkedIn, through Twitter, to YouTube

Build your brand awareness on social media. Create and maintain relationships with customers. Get new customers and generate direct sales. Build a social media presence with an experienced partner.

BOOK A MEETING

Lead effective sales activities

In our activities, we combine a precise strategy with proven, unique expertise. Together, let's take care of the conversion and return of users in e-commerce.

BOOK A MEETING

Your brand campaigns anywhere in the world

Increase brand recognition, sales and customer loyalty in the market of your choice. 

BOOK A MEETING

Achieve better results for paid campaigns

Discover necessary changes and improvements from our analysis of the performance of your advertising account and campaigns. Get the most out of your advertising potential.

BOOK A MEETING
Reliable and knowledgeable support

Learn how to effectively lead and optimize paid activities. Find out how to get the most out of your campaigns with the help of experts.
BOOK A MEETING

In digital marketing, we have been trusted by:

Performance advertising that understands the business and the customer

“In our projects, we focus on value for the client - achieving the assumed business goal. Therefore, our activities go beyond the framework of traditional performance marketing. We focus on a true understanding of the customer journey - often supported by customer and market research. We respond to their needs at the right time and place. "

- Łukasz Adamski, Head of Performance Marketing

Performance marketing is a synergy of activities - a combination of the research and conceptual stage before the campaign, creating advertising structures and supervising the operation. During this process, we focus on optimising both the campaign and the path that leads to the implementation of a specific action.

Paid ads are often cross-linked with SEO activities. Thanks to this, we examine interests and searches at different stages of the recipient's path. We
also cooperate with the content marketing department, which responds to educational, informational and shopping needs. During special projects we work with the Whites Research and Development team, which prepares in-depth analyses supported by its own machine learning technology.

A strategic approach, good knowledge of trends, and tools bring us closer to reaching recipients and effectively implementing campaigns for customers from various industries from e-commerce businesses to retail fashion consumer goods to finance.

Get in touch
Łukasz Adamski

Digital marketing that builds brand value and achieves business goals

The digital marketing strategy in the "Work on it" project is aimed at building awareness of the brand and products of Grupa Topex. We achieved these assumptions by reaching the segment of recipients interested in repairs or in need of tools. The way to do this is SEO and content marketing, which reach recipients when they are most interested in the topic - i.e. they are looking for solutions, advice or specific products.

The purpose of marketing activities is to drive sales. Therefore, such a strategy assumes actions at all stages of the purchase funnel. From building awareness, through an interest in the topic, referring to the product catalog, to remarketing products in paid campaigns and closing sales.

EFFECTS

  • 50,000 sessions per month on the grupatopex.com platform.

  • Increase: from 100 to 4,000 phrases in TOP10 Google search engine.

  • Increase: from 50 to 1000 phrases in TOP3 Google search engine.

  • SEM campaign ROAS 789%.

  • Open Rate of newsletters at 40%.

  • Click Rate (CTR) of newsletters up to 8%.

READ CASE STUDY
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What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

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Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

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Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

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Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

4-Nov-19-2021-12-03-25-37-PM

Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

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Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

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Justyna Dzikowska

Head of Content, Divante

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We had many great upskilling sessions by Whites, covering relevant and trending topics in Social Media Marketing. The upskillings are always well organized and full of interesting content with real-life examples. Those sessions by Whites bring additional value and help to further develop digital marketing knowledge in our community.

www_zdjęcia testimoniale

Kristina Golovkina

Senior Digital Specialist CEE, Henkel

Increase in conversion rate by +12% with a reduction in the cost of conversion by 16% for a prestigious investment

For the Seaside Park investment, we successfully conducted a performance marketing campaign, the purpose of which was to reach a specific target group - investors interested in the real estate market. The short timeframe we had to identify by the best channels and methods involved in our targeted online campaigns was a big challenge.

Our experience allowed us to identify a precise target group from the very beginning. Thanks to this, the campaign started to achieve positive results very quickly. Based on an in-depth analysis, we made the necessary changes on an ongoing basis. Our team was responsible for the preparation of the campaign from the invention stage, through the creation of messages, to their distribution. The campaign was conducted on Facebook, Google Ads and GDN. We also launched additional sources, such as mailing, which in this case turned out to be a great way of acquiring new customers.

See how we managed to obtain leads interested in investing in real estate.

READ CASE STUDY
15-Dec-12-2021-03-14-38-86-PM

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