Digital marketing strategy

Invest in digital activities that support business goals

Get a strategic plan for your brand's digital presence. Our analyzes are based on in-depth research of the market, trends and your competition. Together, we will find solutions that will help you meet your business goals.

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Data-driven marketing

Get a better ROI thanks to market and customer data

We base all marketing activities on data. React to market changes and increase your return on investment in marketing with our support.

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Machine learning data analysis

Provide your audience with the best digital experience

Together, we can stay ahead of the needs of the modern market. Use our technologies and experience to transform your business and culture.

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Marketing data audit

Discover the optimization and sales potential of your data

Let machine learning technologies and algorithms analyze your data faster, more precisely and efficiently. Use the potential of the data-driven approach and make better decisions based on the audit.

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Business predictions

Check the brand's effectiveness in digital

Get a professional assessment of digital marketing and sales potential for your business. Check the effectiveness of your SEO channels, content marketing, social media, performance advertising, marketing automation, image and efficiency activities. Explore possible solutions and strategies developed by experts.

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Optimizing your marketing expenses

Invest in activities that will help you achieve your business goals

Optimize your marketing budget due to the expected ROI values ​​in individual digital channels. Get recommendations based on predictions from sales data and invest in valuable traffic sources.

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Competition benchmarking

Analyze and react to market actions

Get to know or define your actual competition on the basis of our research. Trust Whites' data science team and take specific actions based on quantitative analyzes of your industry.

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Training and development of managers

Grow as a leader

Get knowledge and inspiration that will empower you to manage your team even better. Develop your competencies and skills among digital leaders.

SET A MEETING

Invest in digital activities that support business goals

Get a strategic plan for your brand's digital presence. Our analyzes are based on in-depth research of the market, trends and your competition. Together, we will find solutions that will help you meet your business goals.

set a meeting

Get a better ROI thanks to market and customer data

We base all marketing activities on data. React to market changes and increase your return on investment in marketing with our support.

SET A MEETING

Provide your audience with the best digital experience

Together, we can stay ahead of the needs of the modern market. Use our technologies and experience to transform your business and culture.

SET A MEETING

Discover the optimization and sales potential of your data

Let machine learning technologies and algorithms analyze your data faster, more precisely and efficiently. Use the potential of the data-driven approach and make better decisions based on the audit.

SET A MEETING

Check the brand's effectiveness in digital

Get a professional assessment of digital marketing and sales potential for your business. Check the effectiveness of your SEO channels, content marketing, social media, performance advertising, marketing automation, image and efficiency activities. Explore possible solutions and strategies developed by experts.

SET A MEETING

Invest in activities that will help you achieve your business goals

Optimize your marketing budget due to the expected ROI values ​​in individual digital channels. Get recommendations based on predictions from sales data and invest in valuable traffic sources.

SET A MEETING

Analyze and react to market actions

Get to know or define your actual competition on the basis of our research. Trust Whites' data science team and take specific actions based on quantitative analyzes of your industry.

SET A MEETING

Grow as a leader

Get knowledge and inspiration that will empower you to manage your team even better. Develop your competencies and skills among digital leaders.

SET A MEETING

Thanks to a strategic approach, brands grow with us:

Effective digital begins with a strategy

“To be able to successfully compete on the market today and achieve the company's business goals, it is not enough to increase spending on the online channel or a selected part of it. The key is to have a well-thought-out strategy that sets out specific goals and selects the tools so that they work as effectively as possible. At Whites, we understand the challenges and difficulties faced by companies, and we have the necessary know-how and a team of experts who can respond to business needs. We help clients from all industries and at various stages of company digitization."

- Anna Tkaczyk, Managing Partner

We always start with a market analysis in the digital area. On this basis, we can develop an optimal business model for online operations and a strategy based on digital channels. Therefore, we also develop a synergy model between online and offline activities.

We also support at the implementation level - we create new or optimize current customer acquisition channels on the Internet. We also identify the necessary competences and resources necessary to implement a digital strategy.

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Ania Tkaczyk

Digital marketing that builds brand value and achieves business goals

The digital marketing strategy in the "Work on it" project is based on building awareness of the brand and products of Grupa Topex by reaching the segment of recipients interested in repairs or in need of tools. The way to do this is SEO and content marketing, which is shown to recipients when they are most interested in the topic - i.e. they are looking for solutions, advice or a specific product.

The purpose of marketing activities is to sell. Therefore, such a strategy assumes actions at all stages of the purchase funnel. From building awareness, to interest in the topic, referring to the product catalog, to remarketing products in paid campaigns and closing sales.

EFFECTS

  • 50,000 sessions per month on the grupatopex.com platform.

  • Increase: from 100 to 4,000 phrases in TOP10 Google search engine.

  • Increase: from 50 to 1000 phrases in TOP3 Google search engine.

  • SEM campaign ROAS 789%.

  • Open Rate of newsletters at 40%.

  • Click Rate (CTR) of newsletters up to 8%.

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What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

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Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

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Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

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Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

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Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

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Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

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Justyna Dzikowska

Head of Content, Divante

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We had many great upskilling sessions by Whites, covering relevant and trending topics in Social Media Marketing. The upskillings are always well organized and full of interesting content with real-life examples. Those sessions by Whites bring additional value and help to further develop digital marketing knowledge in our community.

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Kristina Golovkina

Senior Digital Specialist CEE, Henkel

70% increase in conversion rate per month thanks to big data and data-driven SEO

Find out how, thanks to big data analysis, we increased the business value of Sporticos.com organic traffic within a month, increasing the conversion rate by 70%.

Together with Sporticos, a website that presents football statistics, as well as the best types of results found on the Internet, we increased our visibility in search results, traffic and organic revenues in the UK market within a month.

Changing the position of Sporticos for key phrases. Thanks to in-depth analysis, using proprietary big data SEO technology based on ML algorithms, we have received precise recommendations for website optimization.

Increase in organic traffic on the British market. From the business perspective, it is a key market for the customer. That is why we focused on building visibility precisely on him.

Increase in conversion rate by 0 70% and number of conversions by 51%. Optimizing the sporticos.com website has a direct impact on the conversion rate and number of conversions.

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plan and implement a marketing strategy