Why is the AI revolution in search engine an opportunity to gain a competitive edge?

The emergence of AI-powered search engines like Google AI Overview and chatbots like Chat GPT or Perplexity creates new opportunities to increase brand exposure and organic traffic.

Changing user behavior

Consumers increasingly expect instant, precise answers. They are shifting from traditional search to conversational interactions.

New traffic sources

AI-first search engines and chatbots are becoming significant traffic drivers, offering new ways to reach customers and generate conversions.

Redefining online presence

Traditional SEO strategies are no longer enough to build brand exposure in AI-first search engines. Even websites outside the traditional TOP10 rankings can be sources of information for AI Overviews and ChatGPT

A chance to stay ahead of the competition

Companies that quickly adapt to this new AI landscape will gain a competitive advantage.

Strategy for AIO and Chat GPT's presence

We offer a comprehensive approach to preparing your website for AI-driven search engines and chatbots:

01.Semantic content relevance, entity optimization, and internal linking strategy

02. Identifying key success factors and industry authorities and benchmarks

03.Technical optimization of your website for AI compatibility

04.Synergizing efforts with social media to capture traffic and enhance brand exposure in Google



How to leverage the ai revolution in search?

[Report] From SEO to GEO: The Revolution That Will Change Digital Marketing

What is an AI-Ready Strategy?

An AI-ready strategy provides comprehensive recommendations for GEO (Generative Engine Optimization). It includes a thorough analysis of website visibility, brand positioning, and traffic generation in AI Overview, Bing, Chat GPT or Perplexity.

The goal of an AI-Ready strategy is to help search-driven businesses adapt to the rise of Chat GPT, AI Overview, Perplexity, Bing, and more—while outlining key growth directions.

Identifying success factors

We conduct an in-depth analysis of the elements that drive success in AI-powered search engines and chatbots. We examine which content, structure, and domain authority factors are most valued by AI algorithms. Our analysis, powered by machine learning tools, helps identify competitive advantages and potential threats.

Optimizing your website

The AI-Ready strategy includes a detailed audit of your brand's exposure, website’s semantics and technical aspects. We analyze content relevance, domain authority, and opportunities for featured snippets and Social Media synergy. Based on this analysis, we provide actionable recommendations with clear timelines, responsibilities, and necessary resources to increase brand's presence in  Chat GPT and AI Overview.

Competitive analysis

In the AI era, the traditional definition of SEO competition is evolving. We identify which websites and information sources AI considers authoritative in your industry. By understanding what makes them preferred by AI, we highlight both threats and opportunities.

Defining priority actions

Based on collected data, our AI-Ready strategy provides a clear action plan. Recommendations cover content and technical aspects of your domain, along with optimization strategies for social platforms like LinkedIn, YouTube, and Reddit—key players in AI-first search and chatbots.

SEO vs GEO

GEO is not just an extension of SEO—it’s a completely new approach to optimizing online presence in the AI era.

How GEO differs from SEO:

Broader scope: While SEO focuses on optimizing for Google, GEO includes Chat GPT, AI Overview, Perplexity, Gemini, and traditional search engines.

Brand exposure: GEO prioritizes brand visibility beyond traditional SEO, focusing on authority-building across AI-driven search and social media.

Conversational content: GEO emphasizes content optimized for interaction, crucial in the age of AI and voice assistants.

Social media & UGC integration: Unlike traditional SEO, GEO considers the impact of social media and user-generated content.

Holistic approach: GEO integrates multiple aspects of digital marketing, whereas SEO remains primarily search-focused.

AI adaptation: GEO is designed for generative search engines and AI chatbots, making it more future-proof.

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What our partners say about us

Mariusz Gralewski

Whites supported us in defining strategy for entering new markets at DocPlanner. it included both onsite and offsite search engine optimization. They developed effective strategies and helped executing on them. Results surpassed expectations!

Mariusz Gralewski

Mariusz Gralewski

CEO at DocPlanner.com

7-3

Whites are very precise in action and can adapt to work with a demanding client in a very difficult market. Search is a very important channel for us, which the Whites have strengthened.

7-3

Radek Zaleski

Head of Growth, Netguru

6-4

In the case of this cooperation, the most important aspects were:
- a comprehensive approach - commitment and looking holistically at the business, and social media as a tool to achieve its goals
- partnership and trust resulting from the Whites Agency's experience in the medical industry and others, which translated into well-chosen communication, and thus, appropriate response in every situation and understanding of the market.

6-4

Justyna Gościńska-Bociong

PR and Communication Manager, Medicover Polska

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Whites took care to increase the visibility of the Orange Foundation's website in the Google search engine. We highly appreciate the availability and commitment of experts during the project. We recommend Whites as a reliable, committed partner, presenting an individual approach tailored to the client's needs.

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Konrad Ciesiołkiewicz

Director of Corporate Communications and CSR at Orange Polska

24-2

I have very pleasant memories of cooperation with Whites during the implementation of the Code4Life 2016 conference promotional campaign. Reliability and knowledge of the tools resulted in exceeding the expectations in terms of the effects of the planned activities. I liked the commitment to the project, flexible adaptation to the client's needs and the fully professional approach on the part of Whites.

24-2

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

10-2

We cooperated with Whites Agency primarily in the field of SEO for our website. I believe that the techniques used by Whites are at a very high level, which is reflected in the increase in traffic on the site. Additional advantages are also a professional approach to the client and the timely performance of tasks specified in the contract. The results achieved by Whites ensured us a stable growth of organic traffic, and the implemented strategies and activities are transparent and safe. I recommend Whites as a competent and reliable Partner.

10-2

Paweł Włuka

Still Polska, Head of Marketing Region EENA

11-1

Whites showed a great understanding of our needs specified in the brief and perfectly coped with the task of creating a long-term content marketing strategy for the entire portfolio of our brands, their websites and YouTube channels. Whites agency is a reliable partner for us, and the people working there are experts and guides in the world of search engines and broadly understood SEO Content Marketing. If I were to define Whites and agency's experts in one sentence, it would be: They've got it all. They have in-house all the necessary strategic, analytical, copywriting competencies and good client service. And at the same time working with them is a great pleasure. That is why I recommend everyone their committed team.

11-1

Robert Konik

Digital Communications & Content Marketing Manager at nc+/Canal+

9-2

The promotion of financial products on the Internet is undoubtedly not an easy task. We decided to cooperate in this area with Whites agency and we do not regret our choice. We have significantly improved our visibility in search engines, and our AdWords campaigns are finally paying off. Good communication, efficiency and clear rules of cooperation - all this means that we intend to continue cooperation with Whites on further projects.

9-2

Marcin Iwuć

Investment Products Director at ING TFI S.A. ING

28

We have been cooperating with Whites Agency in the field of communication in social media since December 2016. The agency helped us to create PFR profiles in social media channels from scratch and to plan communication in the first months of our presence in social media. They also supported us in the field of live coverage during press conferences and events organized by us. Whites Agency represents a high professional level in the field of communication in social media. Particularly noteworthy is the commitment of employees and the readiness to implement complex projects, tailored to the client's needs. The cooperation with Whites Agency so far has helped us achieve our goals in social media communication.

28

Agata Nałęcz

Polski Fundusz Rozwoju: Communication and PR Manager

18-4

We have been cooperating with Whites since 2018, building SEO results for one of the global brands of sports footwear. We are very pleased with the cooperation, so in Q1 2021 we expanded it with another well-known brand, this time from the professional sports shoe industry.

18-4

Magdalena Rojek

Digital marketing specialist, Orbico

23-1

We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.

23-1

Boglarka Laszlo-Keszei

Digital Manager, Henkel CEE

4-Nov-19-2021-12-03-25-37-PM

Thanks to good SEO and UX recommendations, we have successfully implemented a new mobile version of our website.

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Mateusz Piotrowski

PR Manager Virgin Mobile Polska

14-3

We started working with Whites agency in October 2017. It was the moment when we wanted to increase the number of leads in a relatively short time. The agency reacted very quickly to our needs by launching AdWords campaigns with the use of remarketing. The number of leads very quickly reached the desired level for us with an optimal budget. Currently, we are still cooperating with Whites agency as part of the Adwords campaign and, recently, also as part of SEO activities.

Whites agency has proved to be a reliable and trustworthy partner. Employees are always available and offer professional help in various areas of digital-related issues.

The quality of services provided by the agency is always at the highest level, which is why we recommend the company as a solid and reliable business partner.

14-3

Barbara Dzida

Marketing Manager, Bibby Financial Services Sp. z o.o.

15-2

At every stage of cooperation - from the moment of preparing the strategy and the selection of media and communication channels to the implementation of activities and their optimization - the Whites Agency presents exceptional professionalism and attention to our needs. A flexible approach allows you to adapt to the current and often rapidly changing market situation. The transparency of reporting and accurate recommendations allow you to efficiently make decisions based on the available data.

All these factors quickly translated into gaining our trust and achieving the goals of the campaign. Whites Agency is our expert in Performance Marketing (including Google Ads, Facebook Ads, YouTube, mailing and others) and SEO. We can confidently recommend them as a responsible partner focused on the reliable implementation of business goals.

15-2

Dorota Wysocka

Roche Polska Sp. z o.o., Multichannel Marketing Manager

1-2

After several months of cooperation, we see significant increases in key positions and the expected increase in organic traffic. We believe that the continued efforts of Whites agency will translate into sensational results of our SEO

1-2

Michał Skarżyński

eCommerce Manager w ETAM Poland

12-2

We have been working partnership with Whites Agency within two years. Whites team pursues tasks realization timely and commitment to quality. Achieved results exceed the levels established in estimations. By consulting Whites Agency is guided by the principles of "WHITE HAT SEO", all actions are specifically explained, justified by reference to the relevant guidelines of Google and in accordance with the standards.

12-2

Beata Zawistowska

Internet Product Director, Edipresse Poland

22-3

The biggest challenge that the Whites Agency realized in designing activation for culture recipients was to enable them to express freely their interpretation, without imposing their vision, context or point of view, which allowed to eliminate the entry barrier and make it attractive.

22-3

Jakub Pawlak

Marketing Department Manager, Łazienki Królewskie Museum

20-3
Thanks to Whites' support, we finally focused on a precisely defined section. On very specific figures, they showed us where we are, where our competition is and in what areas we should develop.
20-3

Jakub Drozd

CEO Sporticos

24-3

We value Whites agency not only for professionalism, but also for intuition in recognizing our needs, great commitment and a friendly atmosphere. The result of our cooperation is a continuous increase in visibility.

24-3

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice president of Pharma Partner

19-2

In my opinion, an important element of success is also the professional cooperation with Whites - in a market with so many agencies, finding a business partner on whose recommendations and actions you can rely is a great value.

19-2

Piotr Wasik

Head of Marketing Consumer, Galderma

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Working with Whites is the best proof that choosing between an agency and an in-house SEO team doesn't have to be a painful compromise. Being in constant contact, we are able to address both simple "quick wins" tasks as well as multi-stage projects. A huge advantage for us is the responsiveness and proactivity of specialists with whom we cooperate, and thanks to trainings and workshops, we develop additional competencies in the Divante content team.

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Justyna Dzikowska

Head of Content, Divante

www_zdjęcia testimoniale

We had many great upskilling sessions by Whites, covering relevant and trending topics in Social Media Marketing. The upskillings are always well organized and full of interesting content with real-life examples. Those sessions by Whites bring additional value and help to further develop digital marketing knowledge in our community.

www_zdjęcia testimoniale

Kristina Golovkina

Senior Digital Specialist CEE, Henkel

How we implement the AI-Ready Strategy AI-Ready? 

Client & Industry Analysis

Understanding the business context

In-depth research into the client's industry to tailor the AI-Ready strategy to their unique needs.

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Data Collection & Research

White Dog's analysis

Using advanced tools to gather data from various sources for a comprehensive trend analysis.

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AIO Impact & Success Factor Analysis

AI-powered sources of information

Examining AI Overview’s and Chat GPT's influence and identifying key industry success factors.

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Strategy Development & Recommendations

Data synthesis and strategy formulation

Synthesizing insights into a clear, actionable plan with tailored recommendations.

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Strategic Workshop with the Client

Strategy Session

Presenting findings and collaboratively planning the next steps for AI-Ready implementation.

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AI-Ready Strategy Delivery

A ready-made solution to build your AI search advantage

A complete, structured document outlining short- and long-term goals, implementation tactics, and key performance indicators (KPIs).

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Understanding the business context

In-depth research into the client's industry to tailor the AI-Ready strategy to their unique needs.

Let's talk

White Dog's analysis

Using advanced tools to gather data from various sources for a comprehensive trend analysis.

Let's talk

AI-powered sources of information

Examining AI Overview’s and Chat GPT's influence and identifying key industry success factors.

Let's talk

Data synthesis and strategy formulation

Synthesizing insights into a clear, actionable plan with tailored recommendations.

Let's talk

Strategy Session

Presenting findings and collaboratively planning the next steps for AI-Ready implementation.

Let's talk

A ready-made solution to build your AI search advantage

A complete, structured document outlining short- and long-term goals, implementation tactics, and key performance indicators (KPIs).

Let's talk

Our Expertise

White Dog

A cutting-edge analytics tool powered by machine learning to identify key ranking factors in AI-driven search.

It enables:

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Semantic Proximity Analysis

This NLP-powered tool analyzes content relationships and helps optimize site structure for better thematic coherence. It enables:

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AI Performance Monitoring Tools

A set of tools for comprehensive monitoring of the effects of implemented AI-ready strategies. It includes:

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What You Gain with AI-Ready Strategy

The AI-Ready strategy is your gateway to success in the new era of search. Build a solid foundation for long-term growth and gain.

Key benefits:

A deeper understanding of upcoming search changes and their impact on your business.
You will learn the elements that determine visibility in AI search results and chatbots. You will receive a roadmap to optimizing your site for AI-driven search

 You will receive a set of recommendations for technical changes that will improve your exposure and traffic on the site in the context of upcoming changes.
Based on data from the White Dog study, but also on available GEO knowledge, we will prepare a set of recommendations covering technical and UX aspects.

You will receive tips on improving the exposure of the brand and the offer itself in new search results and new search engines.
You will increase the visibility of the brand in AI-based search results. You will improve the positioning of the brand as an expert in a given field

A chance for additional traffic
You will discover new sources of traffic related to AI-driven search.
You will increase organic traffic thanks to better matching to search intent

Knowledge, better understanding of upcoming changes, greater resistance to change, increase in revenue from organic results

The strategy will end with a short workshop, where we will present the results of our analysis and answer any questions regarding SGE and GEO.

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about your project

Marta Drożdż

International Business Owner